Case study · Example project

Meridian Atlas

An example identity system for a fictional travel atlas brand — typography-led, map-inspired, quietly luxurious.

Client: Meridian (Example Brand)
Year: 2025
Roles: Brand identity · Art direction

Meridian

Challenge

Example challenge: Meridian needed a visual system that felt cartographic without becoming a cliché globe logo. The brief asked for restraint, craft, and a sense of place.

Approach

Example approach: We built a modular type hierarchy, a restrained ink-and-sand palette, and a grid derived from latitude lines. Applications spanned print atlas covers and a digital destination guide.

Result

Example result: A cohesive identity ready for packaging, editorial, and product UI. Replace this outcome with real metrics or qualitative wins from your own work.

Behind the work

This MDX body is example content for the Noctyra theme. Replace it with process notes, image galleries, or pull quotes from your real case study.

Discovery workshops (example)
Type specimens and ink tests (example)
Launch toolkit for partners (example)